Location: Strip mall

Strategy: Increase traffic

Step One:
The store has marketing that drives people to their website. The site offers free music and MP3s of practice music. The free practice music is also offered on eBay.

Step Two:
With the free MP3s is an offer to purchase similar music. The free offer is a tool designed to capture customer information.

Step Three:
If a customer sends this offer to 20 friends, they will receive a bonus of 10 practice music songs for free.