“I Closed 2 Deals At A Profit Of $4,255 4 Days After I Came To The Seminar...
And I Actually Stole The Idea From A Strategy That Ed Gave To Another Company...”

“We’ve been looking for new ways to get business for a long time now and I got a great idea from Ed during the seminar. He was actually directing his strategy to a guy who was a VP for Century 21 who was also in the same seminar as me...but I took the idea and it’s worked extremely well for me.

I won’t go into great detail about how the strategy works, but it has to do with becoming a source of information for people who prefer to sell their houses by owner instead of with a broker. Ed said he thought that a guy would sell his home by owner simply because he couldn’t see any benefits of using a broker (and paying the fee)...but that was only because brokers don’t do a very good job of quantifying the benefits.

So what we did was put together a list of 26 different things that the homeowner needed to be aware of – paperwork that had to be done, documents that had to be signed, liability that he incurred by selling the home himself – and we gave it all to him for free. It was easy to put together because it’s the same 26 things we use/do when we sell a home.

The strategy worked perfectly. We sent our brokers out with this information to talk to by owner sellers...and the most amazing thing happened. About 30% of them got so overwhelmed with the entire process that they handed their homes over to us for listing. In all, we listed about 9 new homes the first week and over 25 the first month. Two of the homes were put under contract the first week (and, of course, closed 30 days later). Our commissions on those 2 deals were $4,255 and this strategy has been a big part of our business ever since.”

Robert Esters,
President
Robert Esters Real Estate, a Residential Real Estate Company With 16 Agents