“I Went From Almost Giving Up To Closing Eleven Deals In Just 3 Days...”

“When I met Rich & Ed, my business was still in its infancy...trying to get off the ground. The concept was to offer delivery service for local restaurants in return for a 25 to 30% of the menu price. This idea has worked successfully in other areas and I was trying to start it in Salt Lake City. The problem was that I couldn’t get any of the more well-known restaurants or national franchises to come on board. I couldn’t get them to see the benefits of my service. After 3 months of trying, and only signing up 4 restaurants, I was about to give up.

Since I was having marketing and sales problems, I immediately responded to the ad I saw advertising the free Monopolize Your Marketplace preview tape. There was no way I could afford the $700 (my credit cards were already maxed out), so I called them and practically begged for any advice they could give me to salvage my business. You can probably guess that I’m writing this letter because their free advice worked!

I talked to Ed on the phone and told him what my sales approach had been and he bluntly told me I needed to change my approach. He explained to me that I needed to build a case for my services like an attorney would prepare a case for court (I hadn’t even listened to the tape yet). He helped me break down my numbers and told me how to create “evidence” that would quickly and easily – and quantifiably – show the restaurants how I could help their business tremendously.

Well, after 30 minutes on the phone and 2 or 3 faxes back and forth, I had 3 pieces of evidence that I took out to use during my sales presentation. I went back to all of the restaurants that had already rejected me and showed them my stuff. In the first 3 days of using this method, I signed deals with 11 out of 15 restaurants I approached. Those accounts are easily worth $8,000 (at least) a year – each. I haven’t signed any more deals up because I now have a new problem...staffing up to service all of my accounts.”

Edwin Freehoffer,
Owner
Delivery Dudes, Restaurant Delivery Service